Food Network Branding ID
Concept Statemant
Food Network is a cable TV network dedicated to food-related programming, including cooking shows, competitions, and food-related travel shows. This branding ID aims to express approachability, energy, and passion for food through content and high saturation color, making the audience more appetizing.
This concept uses some food whose shapes are similar to the word "food" to induce the logo.
This concept is telling a story that a person comes into a food world.
